Origin Green is Ireland’s food and drink sustainability programme. It is a voluntary programme, led by Bord Bia, that brings together our food industry, from farmers to food producers, retailers to foodservice operators , with the common goal of sustainable food production.

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Throughout this campaign I wanted to communicate the benefits of Origin Green by story telling through illustrated frames, infographics and photography advertising the authentic and trustworthy backgrounds of the Irish brands that are members of Bord Bia’s Irish food sustainability programme that is Origin Green. 

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Shortlisted

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Print, Illustration, Photography, Art Direction