CENTRAL ST. MARTINS ONLINE COURSE
ART DIRECTION FOR FASHION 2020
The brief for the UAL course project was to select runway trends from AW 2020 or SS 2021 and flourish them into a creative concept that would be a realistic shooting opportunity for an editorial fashion campaign. Throughout this process I was given the chance to art direct every aspect of this concept. From the location, the photographer, the crew, the styling and the individual shots.
The concept of this shoot is to display the beautiful and timeless jewel tones AW brings to us every year and visualising them in a new and modern way. Embodying the 2020 trends, colour block and androgynous. This shoot will will take place in an old, “run down”, grand, Georgian Dublin terraced house, shot in an artistic manner using light and the building itself to set the tone. We will see the contrasts of the luxury clothes against the weathered yet beautiful architecture.
Combining my creativity with my love for fashion was an absolute dream and I loved every single stage of this project.
NB* The individual images used in this presentation are not of my own. They were sourced as secondary images for an educational course.